Asia Audience Development

Asia Audience Development provides turnkey solutions for audience development and database services to publishers.

We specialize in consultancy on controlled circulation management, database management and fulfillment services with Asia prospective.

Being the former circulation director of Reed Business Information in Asia, Patti Mo has more than 15 years of experience in senior circulation management, with responsibilities covering Asia, China and Japan. Patti was invited to speak at circulation management events and actively participates in circulation advisory committees.

Patti Mo, with more than 15 years of experience in senior circulation management, Patti is the former Director, Publishing Services / Regional Circulation Director of Reed Business Information (RBI) in Asia, responsible for circulation development and management of over 20 RBI’s Asia, Japan and China’s controlled titles, including Asia/Japan/China edition of EDN.  She has successfully developed RBI’s first Japan controlled database – EDN Japan in 2001, started digital editions as well as provided circulation consultancy to RBI Japan, China and France.  Prior to RBI, Patti was the circulation manager for PC Week Asia and other Pan-Asia IT controlled titles.

Patti is one of the very few Asia circulators who obtained BPA Certified Controlled Circulation Professionals (CCCP) qualification in 1997. She was invited to speak at BPA University on Asia circulation management, served in the BPA’s Asia Circulation Managers Advisory Committee.

She is fluent in English, Chinese, Japanese and French.  Her multi-lingual ability allows her to manage circulation of different Asia local languages.